The Anne Fontaine Foundation is a non-profit organization (501c 3), created in 2011 by the fashion designer Anne Fontaine.
The Anne Fontaine Foundation aims towards raising awareness about environmental issues through eco-friendly art and fashion, having as a primary goal the reforestation and protection of the Brazilian Atlantic Rainforest (Mata Atlântica). The Foundation wants to sensitize the public by organising artistic events in different schools and involving sculptors, painters and photographers. The foundation works and supports programs of reforestation implemented by local NGOs. The foundation also sells ecofriendly products designed by Anne Fontaine herself.
Restoring a forest is a long-term goal, as is the Foundation’s commitment. For this reason, the Foundation has a set of comprehensive principles which include: