"The Lorax Speaks"
Universal Pictures, Illumination Entertainment and The Nature Conservancy have launched an environmental action campaign "The Lorax Speaks." The project aims to start a movement that generates support and awareness to save one of the planet's most endangered tropical forests. The Atlantic Forest in Brazil has been reduced to a mere 7 percent of its original size. The Forest is home to more than 2,000 animal species and approximately 20,000 species of plants, many of which can only survive in this Forest.
