The Anne Fontaine Foundation is a non-profit organization (501c 3), created in 2011 by the fashion designer Anne Fontaine.
Through Fashion and Art, the Foundation aims to encourage reforestation and to concentrate its financial resources specifically on the protection of the Atlantic Rainforest in Brazil, also known as the "Matâ Atlantica". The Foundation aims to raise environmental awareness by associating local people with reforestation projects to supplement their income and provide them with environmental education.
Restoring a forest is a long-term goal, as is the Foundation’s commitment. For this reason, the Foundation has a set of comprehensive principles which include:
• Taking part the “Plant a Billion Tree Campaign” of the UNEP
• Establishing and financing partnerships with recognized and locally active NGOs
• Promoting awareness on the necessity of restoring forestland
• Promoting sustainable activities and corporate social responsibility