Born and raised in Rio de Janeiro, Anne Fontaine moved to France at the age of 20. Today she is a successful designer who has launched and developed her own brand, “Anne Fontaine”.
Throughout her personal and professional life, Anne Fontaine always showed a deep concern and appreciation for the environment. During her first 20 years in Brazil, she lived very close to nature. This allowed her to discover the virtues of the tropical forest, found in the daily lives of the Cariocas. In Europe, Anne Fontaine devoted herself to the protection of whales, especially in the Mediterranean Sea, before promoting eco-friendly energies and materials in her company. Today, she has decided to commit herself to the long-term goal of setting up a foundation to preserve the Mata Atlântica.
The careful attention Anne Fontaine devotes to the green cause can also be explained, aside from the urgency of the matter, by her first hand knowledge of the region of Southern Bahia as well as the personal ties she has to the Brazilian Atlantic forest.
Her experience as a teenager living with the Canela Tribe in the Amazonian rainforest helped her to realize the strong and concrete interdependence between men and forests. Today, she wishes to give back to the forest by restoring the riches of the Atlantic rainforest of Brazil.
At 17 I was living with the Canela Indians in the heart of the Amazon rainforest.
They had adopted me. The mangrove and the large trees were my habitat, the tamarins my neighbors. The sky was nearly invisible through the foliage.
Today, I live in Honfleur, Normandy, but the sap of the Brazilian forest still runs thick in my veins. I would like for my three girls to be able to get to know this forest and explore its roots with their own hands, feeling that it is actually something real and not something of mere legend.
I would like children to be able to learn in school that forests are living ecosystems of the Earth belonging to the same system. This system serves as a regulator of the environment to maintain the equilibrium of our planet and conditions favorable to life. I do not want to see these tropical trees uprooted. Future generations should be able to benefit from this marvel of nature.
The Mata Atlântica forest is one of the richest forests in terms of biodiversity, but also one of the most threatened. It used to cover an area of more than 1,360,000 km2. Today, in Brazil, only 7% of this area remains intact.
The Mata Atlântica, as everyone can see, is in peril. It is up to us to save local populations and assist them in finding alternative, non-destructive ways to sustain themselves. Our ambition is to fight for an outcome that is not written in stone. The destruction of the forest is not irreversible. Numerous efforts are already in motion. The Anne Fontaine Foundation aims to help save the Atlantic forest.