The Anne Fontaine Foundation was created in 2011 by the French and Brazilian fashion designer Anne Fontaine following her’s unique experience living in the Amazon forest when she was 17. This time spent in another world changed her vision of life and laid the path for the creation of the Foundation, with its mission of the reforestation and protection of the Mata Atlântica.
The Mata Atlântica, or Brazilian Atlantic rainforest, is a narrow “green” corridor stretching down the coast from North Brazil to Uruguay. Threatened by deforestation, it is today one of the most endangered forests in the world, with only 7% of its original surface left. It is one of the most important biodiversity reservoirs on Earth hosting 20,000 plant species and 2315 animal species, many of which are endemic.
2020 Goal: To plant 100,000 trees
Born and raised in Rio de Janeiro, Anne Fontaine moved to France at the age of 20.
Today she is a successful designer who has launched and developed her own brand, “Anne Fontaine”.
Throughout her personal and professional life, Anne Fontaine always showed a deep concern and appreciation for the environment. During her first 20 years in Brazil, she lived very close to nature. This allowed her to discover the virtues of the tropical forest, found in the daily lives of the Cariocas.